Aprea, led by Andy Penev, announced today that demolition has begun at the future site of The Avenue, a sprawling mixed-use project planned at the gateway to downtown Naples on prestigious 5th Avenue between 5th and 6th Avenues and 9th and 11th Streets.

East of Four Corners, where U.S. 41 turns east toward Miami between the historic Tin City and the renowned Fifth Avenue shopping district, the 4.3-acre site consists of a number of vacant lots and empty, non-conforming buildings, damaged by Hurricane Ian, including the former home of the iconic St. George & The Dragon restaurant shuttered in 2012.

The demolition signals the beginning of an exciting transformation of the gateway to Naples by blending luxury residences with vibrant retail and hospitality spaces. This mixed-use development will consist of four boutique buildings, featuring 50 bespoke residences alongside 75,000 square feet of premier retail space, all designed to offer a pedestrian-friendly environment reminiscent of charming European streets.

The demolition process will involve a phased approach, beginning with installing a site perimeter fence then structural assessments and deconstruction to ensure materials are sorted for recycling and proper disposal. Envirostruct will utilize modern, low-impact machinery to reduce noise and dust emissions while demolishing the existing structures, aligning with the project’s commitment to environmental responsibility. The timeline for demolition spans the next 90 days, with efforts to minimize any disruption to nearby businesses and residents through scheduled work hours and proactive communication with the community.

Envirostruct has been tasked with removing all existing structures and is working closely with the City to ensure the process adheres to all regulations and minimizes any disruption to the community. The general contractor for vertical construction will be announced in the coming months.

Aprea is committed to fostering strong relationships within the community throughout the construction process. “The start of demolition is the first of many milestones to come. We have every confidence Envirostruct will ensure this process will be smooth, efficient and environmentally responsible, setting the stage for the creation of a world-class destination in the heart of Naples,” Penev added.

Residences at The Avenue, which began sales in January, are thoughtfully designed with two to four bedrooms and are priced from under $3 million to $8 million. Each building will feature distinctive amenities, including pools, state-of-the-art fitness centers, spas, and club rooms tailored for co-working and socializing. Residents will also enjoy five-star, hotel-level services, including concierge assistance with in-home package delivery, grocery and dry-cleaning services, beach service transportation and setup, housekeeping and home-watch coordination, and exclusive beach house vehicles for convenient coastal living.

The Dawn McKenna Group, recently appointed as the exclusive sales and marketing team for The Avenue, brings their unparalleled expertise and global reach to introduce this unique development to discerning buyers.

“The momentum for The Avenue is palatable. We’ve enjoyed an incredible response from interested buyers who recognize that The Avenue is poised to set a new standard for luxury living in Naples,” said Christine Lutz, Director of New Developments for the Dawn McKenna Group. “We are thrilled to witness the project’s first major construction milestone.”

In addition to offering bespoke residences, The Avenue will feature lushly landscaped open-air walkways, elite dining establishments, and high-end shops that reflect the vibrant charm of downtown Naples.

Images via @thepanoptikon

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