ZāZEN Properties says Dubai South is entering a more mature residential phase, with end-user demand increasingly shaping buying behaviour

DUBAI, UAE, 16 February 2026:

ZāZEN Properties said Dubai South is entering a more mature phase of its residential cycle, with end-user demand increasingly shaping buying behaviour as infrastructure delivery and population growth begin to translate into long-term liveability.

Making the announcement through a Press Release,

ZāZEN Properties

said that looking ahead to 2026, Dubai’s residential market is widely expected to enter a phase of balanced growth, with price appreciation projected to remain moderate rather than speculative. The company added that residential property prices are forecast to increase between 4% and 7% in 2026, reflecting a stabilising market supported by sustained demand and a controlled supply pipeline.

According to ZāZEN Properties, this outlook is further reinforced by strong demographic fundamentals, with Dubai’s population projected to approach 4.7 million by the end of 2026, representing an estimated five per cent increase. The company said this growth is expected to underpin sustained long-term demand across both the rental and ownership segments.

ZāZEN Properties said that as buyer priorities evolve, clearer segmentation is emerging across Dubai’s residential market. The company noted that in premium mid-market districts under development, there is increasing emphasis on family-friendly layouts, adaptable living spaces, and community-oriented design that support long-term occupancy.

Madhav Dhar

At the same time, the company added that more central locations, including waterfront and mixed-use districts, continue to attract a balanced mix of investor and end-user demand. ZāZEN Properties said its approach in Dubai South reflects this distinction, with low-density planning and wellness-led amenities designed around everyday liveability.

ZāZEN Properties said that Dubai South’s outlook for 2026 and beyond continues to be supported by major infrastructure investments, including the expansion of Al Maktoum International Airport. The company said this development further strengthens the district’s positioning as a live-work destination.

Madhav Dhar, CEO, ZāZEN Properties, said: “Dubai South is reaching a point where long-term planning is beginning to show real results on the ground. Infrastructure delivery, transport connectivity, and the growth of nearby employment hubs are now shaping how people think about where they live, not just where they invest. We are seeing a clear shift toward end-user demand, with buyers prioritising space, functionality, and community over short-term gains. This evolution is changing how residential projects need to be designed, away from speculative formats and toward homes that support everyday life, family needs, and long-term value.”

As Dubai’s residential landscape evolves, ZāZEN Properties said Dubai South is increasingly being viewed not as a peripheral market, but as a district where infrastructure delivery, population growth, and end-user demand are beginning to align. The company said this shift is likely to influence development strategies across the city in the coming years.