FINNING UK & Ireland have become the first Caterpillar dealer in Europe to launch Cat Credits – a voucher-based incentive programme designed to reward and support customers with credits that can be redeemed against parts, merchandise, and maintenance.

Finning’s UK customers can earn Cat Credits when taking part in qualifying Cat Credit programmes, as well as through the company’s new Services Commitment, launching on 2 February 2026.

Kathryn Palmer, service direct manager at Finning, explained: ‘At Finning we work very closely with our customers and are constantly looking for ways to make owning and operating Cat products even more beneficial. This year we are proud to be the first Caterpillar dealer in Europe to offer Cat Credits to our customers, which we believe will make a practical, positive impact to new and existing customers looking to enhance their day-to-day operations.

‘We know the cost of running heavy machinery and power generation in all sectors, and this scheme is our way of ensuring that we are giving back to our customers by helping them to reduce operational costs and ensure their fleet is running as efficiently and productively as possible. If machines and engines are well maintained, serviced, and run on genuine parts they ensure the longevity, productivity and sustainability of a business.’

Through Finning, Caterpillar have had a significant impact on UK industry over the past 100 years, supplying equipment that supports multiple sectors, including quarrying, construction, and power generation. The launch of this latest scheme is designed to continue this legacy of innovation, expertise, and service.

‘At Finning we’re dedicated to offering the right technology, continual innovation, and customer support to ensure our customers from all industries and applications receive the very best from their equipment,’ added Ms Palmer.

Customers will be notified of any Cat Credits applied to their account and will be able to access and monitor their balance through the My Cat Financial customer portal.

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