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Metro Customer Satisfaction Reaches New High Ahead Of Network Expansion

ByArticle Source LogoRail Business Daily03-07-20262 min
Rail Business Daily
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West Midlands Metro customers have expressed overwhelming support for local tram services ahead of the launch of new routes later this year.

A recent survey found an increasing number of passengers are giving the network’s existing services the thumbs up, with 93 per cent of respondents saying they were satisfied or very satisfied with their Metro journey.

The impressive figure marks a two per cent increase on the previous year, and it is just one of many highlights found in the latest independent study of Metro customer satisfaction.

Sophie Allison, West Midlands Metro Managing Director, commented: “As we look towards an exciting new era, these results mark a huge vote of confidence in everything we are doing to deliver a safe, sustainable and reliable tram service that local communities can be proud of.

“The past twelve months have seen improvements across the board, with satisfaction in journey times also increasing by two per cent to 93 per cent, and satisfaction in the cleanliness of trams reaching a similar level following a three per cent increase compared to the previous year.”

Other highlights of the survey include a two per cent increase in satisfaction with reliability to 91 per cent, while satisfaction with the frequency of services rose from 86 to 91 per cent.

Customers also recognised improvements in the helpfulness and attitude of members of the Metro team (up from 91 to 92 per cent), and the comfort of their journey (up by four per cent to 88 per cent).

“We’re delighted at these latest customer satisfaction results that reflect the hard work of the entire Metro team and investment across the network,” Sophie said.

“However, we will never become complacent and will continue to do everything we can to provide an even better service for both new and existing customers,” she added.

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