Located directly adjacent to Bank of America Stadium, the 15,000 square foot state-of-the-art facility was commissioned by Tepper Sports & Entertainment (TSE) to give prospective suite owners, partners, and fans an immersive preview of the stadium’s upcoming $1.3+ billion redevelopment.

At a special event hosted by TSE, Chief Revenue Officer Eric Sudol led private tours and deemed the center “the most technologically advanced preview center in sports.” Advent designed the space to serve as a high-tech storytelling hub. By blending 32 million pixels of immersive LED hardware, custom software, dynamic digital environments, and regional art, Advent has transformed the sports sales journey into an interactive, emotionally engaging narrative.

The Bank of America Stadium is the home of the NFL’s Carolina Panthers and is undergoing a $12.3 billion renovation.

John Roberson, CEO at Advent, said:

“Our goal with MoMINTum was to move away from static sales models and build one of the most technologically advanced, story-driven sales environments in professional sports.

“We wanted every guest who walks through the doors to not just see what the renovated Bank of America Stadium will look like, but to feel the energy, history, and future of the Carolinas.”

NFL Commissioner Roger Goodell attended the event and participated in a “fireside chat” with David Tepper of TSE and Bank of America CEO Brian Moynihan. Commenting on the significance of the role experience centers play in previewing new stadiums, Goodell said:

“I don’t think we are building stadiums anymore. I think we are building experiences and bringing people together, and I think this is a great example of it.”

Redefining sports sales through experiential technology

Advent engineered and installed a comprehensive suite of customized display technologies and interactive platforms throughout the centre, powered by the Advent Operating System™ (AOS), a fully customizable, integrated operating system that allows sales representatives to control the entire venue seamlessly via a tablet:

Grounded in the story of the Carolinas

In addition to cutting-edge digital integrations, Advent’s design aesthetic pays homage to the local character of the Carolinas.

Premium meeting rooms and hospitality lounges reflect four distinct regional aesthetics—Mountains, Coastal, Urban, and Local—incorporating authentic materials like raw granite, silver mining accents, nautical hardware, and localized artwork.

The space features custom artwork by Charlotte muralist Natalie Daratony and North Carolina artist Matt Moore, incorporating archival game-day photography, game-worn jersey fragments, and topographic overlays. Roberson added:

“MoMINTum is designed to be evergreen. Through our Advent Operating System™ (AOS) platform, Tepper Sports & Entertainment can effortlessly switch the space between Carolina Panthers, Charlotte FC, or special event modes with a single click, ensuring every presentation remains timely, relevant, and personal.”

About Advent

Advent is a world-class experiential design and technology company that transforms physical spaces into captivating storytelling environments. By combining brand strategy, design, interactive technology, and digital content, Advent helps sports franchises, universities, and corporate leaders connect deeply with their audiences, drive engagement, and generate revenue.

Source and images courtesy of Advent www.adventmovespeople.com