ASPE Pipeline•February 12, 2026•3 min read
TOTO, the world’s leading plumbing manufacturer with more than $4.8 billion in annual sales, will unveil a new vision for the modern bathroom at the 2026 Kitchen & Bath Industry Show (KBIS), where sculptural design, precision engineering, and immersive experiences converge, anchored by the debut of the Aurora™
WASHLET
®+ S7A One-Piece Toilet with the revolutionary INTEGRAVITY SYSTEM™ flush engine.
At KBIS 2026, TOTO transforms
Booth W901 at the Orange County Convention Center
into a destination for designers, architects, and design-savvy consumers seeking the future of performance-driven luxury.
Inspired by the quiet power and natural intelligence of the Aurora Borealis, Aurora introduces a new design language for the bath, one where luxury is redefined by nature, balancing refined form with breakthrough technology.
The result is a bathroom experience that transforms everyday routines into moments of calm, comfort, and wellness, shaped by design intelligence drawn directly from nature.
“KBIS 2026 marks a defining moment for TOTO,” said Taro Muroi, CEO, TOTO USA. “Aurora reflects our strategy to unite elegant design, precision engineering, and high-performance sustainability at scale. This approach is supported by the company’s U.S.-based manufacturing, which began in 1991 and expanded with the
launch of our major new production facility
in Morrow, Georgia, in 2025, reinforcing our long-term commitment to the North American market.”
At KBIS 2026, TOTO introduces an all-new booth concept inspired by the design principles of Aurora. Clean, elegant lines, carefully chosen materials, and a welcoming, easy-to-navigate layout shape the experience. Layered textures, sculptural forms, and thoughtfully planned lighting create an inviting environment where visitors can see and feel how performance, design, and craftsmanship come together in harmony.
Designed with the design-build community and design-conscious consumers in mind, the booth functions as both a gallery and a gathering space, reinforcing TOTO’s focus on performance, sustainability, and human-centered design.
At the center of the TOTO booth experience is the
Aurora Whistlestop Tour
display trailer, making its show-floor debut. More than a promotional element, the trailer offers an immersive architectural preview of Aurora, allowing visitors to engage directly with its design philosophy and performance story.
The in-booth installation allows visitors to experience the Whistlestop Tour environment before it begins its national journey, underscoring TOTO’s belief that innovation is best understood through direct engagement.
Following its KBIS debut, the Aurora Whistlestop Tour will travel to select markets across the United States, bringing Aurora and the INTEGRAVITY SYSTEM to design professionals, partners, and design-forward consumers. Structured as a curated, mobile experience, the tour showcases hands-on demonstrations and immersive storytelling that highlight the design, performance, and innovation behind Aurora.
Launching at KBIS 2026, the Aurora Whistlestop Tour reflects TOTO’s commitment to accessibility, education, and meaningful engagement beyond the convention floor.
Throughout KBIS, TOTO will host a series of in-booth, expert-led panel discussions focused on the evolving role of bathrooms and bathroom products in contemporary living. These conversations will examine design innovation, sustainability, wellness, and inclusive living through real-world perspectives and practical insights into changing user needs.
By creating space for dialogue and shared expertise, TOTO reinforces its role as product innovator, thought leader, and convener of ideas shaping the future of the industry.
Source:
TOTO



















